On April 17, VICE, the global media channel launched THUMP. So what is THUMP you ask?
Photo galleries of events, exclusive interviews, video discussions, humorous commentary, mixes from the best DJs and producers, tour trailers and exclusive video premiers just touch on some of the many features this channel includes.
Here is the official press release:
“VICE, in partnership with Recreation Worldwide, debuts new digital channel capturing the culture, trends, artists, and stories in electronic music and culture. THUMP launches with an extensive slate of content and an official YouTube channel, offering new brand partnership opportunities within VICE’s family of leading YouTube channels. Check out the THUMP website, thump.vice.com/en_us, and the official THUMP YouTube channel, YouTube.com/thump.
NEW YORK, NY (April 17, 2013) – Today VICE, the global youth media company, cements its status as the world’s premier producer of supreme online video content, diving into the world of electronic dance and culture to launch THUMP, a new platform and YouTube channel, in partnership with Recreation Worldwide. The channel brings together leading global youth brand VICE with one of the most prominent forces in electronic dance music, Recreation Worldwide, a creative agency founded by top industry veterans from AM Only and Complete Control Management. THUMP boasts exclusive access to the most important artists and trends at the forefront of electronic dance music, and leverages VICE’s established global audience, expertise in online video, and family of top-ranking YouTube channels. With a focus on the full range of electronic music and culture, from massive festival stages to renegade warehouse parties, THUMP will chronicle every aspect of the global dance music movement: the music, the artists, the fans, the experience. Through original videos from the most electrifying events around the globe, to weekly music video premieres, mixes from the most forward thinking DJs, and an engaging slate of editorial features, THUMP offers a unique portal into the culture of electronic music. “VICE is known for telling stories that matter to young people,” said Andrew Creighton, President, VICE. “Now, with our friends at Recreation Worldwide, we’ve created THUMP to tell stories that matter for fans of electronic music, through the best video content on the scene. So just stay awake – STAY AWAKE! – and enjoy.” THUMP is a strategically designed premier platform for a wide array of partnership opportunities, artists and brands to reach audiences in new and compelling ways. The channel debuts with The Arrival, a new series celebrating the journeys of some of THUMP’s favorite DJs and producers, from their first connection with electronic music to arriving to perform on the world’s biggest stages. Produced with assistance from THUMP launch partner Heineken and the new Star Bottle, The Arrival features names from across the electronic music sphere, from Claude VonStroke to Just Blaze, 12th Planet, and DJ Craze. THUMP will debut high-quality franchises, original documentaries, new music videos, and exclusive insights from a broad spectrum of electronic dance music artists including Dada Life, Richie Hawtin, Baauer, Bingo Players, Above and Beyond, Pretty Lights, Ali Love, Tiga, Kevin Saunderson, Tommy Trash, Clockwork, 2 Bears, DJ Shadow, Araabmuzik, Claude VonStroke, Kill The Noise and more, while empowering artists to create and develop new projects for a rapidly growing audience. “We are thrilled to partner with VICE to launch a creative and collaborative platform with massive reach for artists across the board within the electronic music community,” said Josh Neuman, co-CEO of Recreation Worldwide. THUMP launches with a dedicated website, thump.vice.com/en_us, and official YouTube channel, YouTube.com/thump, joining VICE Media’s growing slate of official YouTube channels. VICE Media’s YouTube channels include the VICE channel which, in one year, has accumulated over 325 million video views and over 1.7 million subscribers; Noisey, VICE’s music channel; The Creators Project, a global initiative from VICE and Intel at the forefront of arts and technology; Motherboard, VICE’s technology channel; and VICE Japan.”
What do you guys think about the new channel?!